Eladio Rivadulla. Prototype propagandist


Colourful, silk-screened Cuban posters from the 1960s and 1970s by designers such as Alfredo Rostgaard, René Azcuy and Antonio Fernández Reboiro have become part of the collective consciousness, thanks to the many catalogues, exhibitions and websites. Yet the technique behind these works was pioneered in the 1940s and 50s by a designer who has remained in the shadows – Eladio Rivadulla.

Full text on the Eye website.

Eladio Rivadulla, at his home in 2001, showing his first poster after the Castro revolution – probably the very first official revolutionary poster in Cuba. Photo by JM.

“We win by emulating”, one of Rivadulla propaganda posters. Ca. 1960.